Some days on a boat have a particular scent: salt, sun, the sunscreen of someone who really knows what they are doing. Not all products are the same. And those who sail know it better than anyone.
When you choose a luxury yacht, every detail speaks of who you are.
The route, the wine on board, the morning wardrobe.
But there is one element too often left to chance: skin care while at sea. Yet it is right there, under the Mediterranean sun, reflected by the water and amplified by the wind, that your skin is put to the test every day.
Nautica Luxury Corporation has selected for its clients a line of sun care and after-sun products born of the sea itself — from Positano, to be precise. BYE Positano (Beauty Yacht Experience Positano) is a brand founded by Seataly, a Campanian company created with a precise mission:
To create top-quality products for people who love the sea without compromising its natural balance. Made in Italy, sea-friendly, designed for those who make no compromises.
At a time when wellbeing and respect for nature are the new symbols of luxury, skin care becomes an ethical gesture as well as an aesthetic one.
Every product in the BYE Positano line is formulated to respect the marine ecosystem — no UV filters harmful to coral reefs, no harsh ingredients for Mediterranean waters.
A real commitment, not just a label. For those sailing along the protected coasts of the Gulf of Naples, the Amalfi Coast or Liguria, using sea-friendly products is not only a matter of style: it is a responsibility towards the places they love.
The line
Five products, one complete ritual
Spray Sun SPF 50/30 Sun protection
Broad-spectrum protection in a light spray formula, ideal for skin exposed to direct sun and the glare of the sea. Let the sun caress you, knowing you are protected — and not harming the water you dive into.
Sun Stick SPF 50 Sensitive areas
For lips, nose, cheekbones and the most delicate areas of the face. Practical, precise, elegant. The stick format is perfect on board: it does not spill, applies in one gesture and works even with wet hands.
Water Bronze Tanning
An innovative, refreshing formula that turns your tanning routine into a beauty ritual. Watery texture, evocative scent, golden result. Summer on your skin, whenever you want.
After Sun After-sun care
After a day at sea, your skin deserves care. This face and body cream brings immediate relief, freshness and deep hydration. The final gesture that ends every day at sea the right way.
Shower Gel Cleansing
Ideal for face, body and hair after exposure to sun and salt. It washes everything away — tiredness, salt, chlorine — leaving skin clean and fragrant. The first step towards the evening.
BYE Positano offers the option of personalising the Pochette Kit with the name of your boat. A refined gift idea for guests on board, a detail that turns a quality product into an exclusive memento of the cruise.
For the luxury charters managed by Nautica Luxury Corporation, this personalisation is an extra touch of style — small, considered, memorable.
Those who step aboard a luxury yacht charter expect every element to match the experience. The products they find in the cabin, on deck and in the aft bathroom speak of the care the owner or operator has put into the selection.
A Made in Italy, eco-friendly sun care kit, signed Positano, says much more than it seems: it says that on board everything has been thought of, including the environment you are sailing in.
BYE Positano is already present at the most important boat shows — including the 51st NauticSud — and is distributed in selected exclusive stores.
Its presence in the world of high-end yachting is no accident: it comes from a vision shared with those who, like Nautica Luxury Corporation, believe that luxury and sustainability are not opposites, but the same thing seen from different angles.
True luxury does not consume. It respects. And the sea, which is the heart of every cruise, knows how to recognise it.
Would you like this ritual on board your cruise?
Nautica Luxury Corporation selects and coordinates the best on-board products and services for its clients — from the beauty line to skin care, to accessories personalised with your yacht’s name.
Contact us for a tailor-made proposal.
Request information
Positano · Amalfi Coast · Gulf of Naples · Capri · Liguria
